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Will it bring me extra business?
Most definitely, but it does depend on what your business aims are. For some
local businesses, the web strategy might be to have in effect an online brochure.
Such a site can gain your business additional exposure to new and exciting prospective customers.
Our Bronze option is an example of such a site - it's a brochure telling
potential clients who you are, what services you offer and how to contact you.
What about my existing clients?
Brochure sites are fine for gathering new clients, but don't offer
existing clients very much. If your intention is to use the site as a lever to
gain more business from existing clients as well as new business from new clients,
a brochure site will probably not fill the bill.
Existing customers need to have a reason to visit your web site, which
boils down to content and functionality. To coin a phrase from BBC's "Better Homes",
estate agents refer to location, location and location as the most strategic factors when valuing a property.
With your website, it's content, content and content. The most successful sites on the net are such
because they offer lots of content that visitors want. The trouble is that these sites are extremely
expensive to build and maintain, and well outside the resources of many large companies, let alone the
SME's. This is where AndoverUK can help, by providing a cost-effective way to create a website
tailored to your needs.
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